Case Studies - Reform Nagyker

reformnagyker.hu is one of the leading players in the market for organic foods, offering products at wholesale prices to ensure more competitive pricing. Since 2018, the online store has been serving followers of healthy and special diets. The online shop caters not only to wholesale partners (B2B) but also to end users (B2C).

ÁrGép.hu is one of Hungary’s largest price comparison services and as an independent consumer platform, it provides comprehensive information to end users. ÁrGép.hu is operated by guenstiger.de GmbH. Alongside its Hungarian counterpart ÁrPortál.hu, the German sites guenstiger.de, Preissuchmaschine.de, and preis.info also belong to the company group. As a certified Google Premium CSS Partner, ÁrGép.hu is also able to place products in the form of Product Listings Ads (PLA) on Google, reaching additional consumer groups in Hungary beyond traditional price comparison.

Challenge

reformnagyker.hu has been partnering with ÁrGép.hu since 2021. Starting from 2023, the focus of the collaboration was to increase sales while maintaining the specified conversion rate below a certain threshold in ÁrGép PLA ads.

Approach

By using specific identifiers based on the Shoprenter platform, real-time monitoring of traffic, sales, and costs was enabled. This was crucial in structuring the campaign. Our team of marketing and analytics experts used a centralized platform to enhance the visibility of store offerings. API integration with the Google Ads platform allowed for quick campaign optimization and increased transactions.

Results

With an advanced bidding strategy, we achieved excellent results in Google Shopping. Compared to Q3 2023, revenue in Q3 2024 increased by 115%, and the number of transactions increased by 116%. The 7% return on cost (COS) set as the goal of the campaign was achieved in both years.