Case Studies - Artsauna

Artsauna has been an established brand and online store for high-quality, modern and affordable wellness products since 2007. The range includes infrared cabins, saunas and other accessories for the private spa area. With a focus on quality, user comfort and appealing design, Artsauna is aimed at health and wellness-conscious customers. Artsauna delivers directly to end customers in Germany and Austria and is constantly working to expand its range and market presence in Europe.

guenstiger.de is one of the leading price comparison portals in Germany, providing its users with an independent consumer platform that offers an overview of all the information they need for their purchasing decisions. Under the umbrella of guenstiger.de GmbH, the site includes additional comparison portals such as Preissuchmaschine.de, preis.info, as well as the Hungarian sites Argep.hu and ArPortal.hu. In addition to its extensive publisher network, guenstiger.de, as a certified Premium CSS Partner of Google, has the capability to display all products as Product Listing Ads (PLA) on Google, reaching a larger shopping-oriented audience across Europe.

Challenge

Artsauna is an online provider specializing in the fast-growing wellness and sauna market. As part of its digital sales strategy, the company aims to clearly differentiate itself from the competition with an attractive price-performance ratio, proven product quality and customer-oriented service. The focus is on expanding brand awareness, sustainable sales growth and strengthening the market position in the online segment with the help of CSE partner guenstiger.de.

Approach

A central component of Artsauna and guenstiger.de's CSE strategy is the targeted use of in-house price search engines, publisher networks and shopping campaigns. The aim is to increase brand presence, tap into new customer groups and secure long-term competitiveness in online retail. The focus is on the optimized provision of product data, the analysis of reports and joint optimization measures. Other success factors include professional collaboration, transparent communication, data-based evaluations and continuous monitoring with results-oriented campaign management.

Results

The collaboration within the CSE partnership, which combines effective application, efficient use of budgets and high profitability, generates consistently strong performance and sustainable, profitable development. For example, the COS (cost of sale) improved by around 11.5% from January to April 2025 compared to the same period in the previous year. In the same period, turnover increased by 72%. ROAS rose by around 13% in the same period.