Case Studies - Plazapatika

plazapatika.hu is an online medical aids webshop that offers a wide selection of products. In addition to medical aids, it also sells natural health products, including vitamins, dietary supplements, medicinal teas, as well as cosmetic and hygiene products.

ÁrGép.hu is one of Hungary’s largest price comparison services and as an independent consumer platform, it provides comprehensive information to end users. ÁrGép.hu is operated by guenstiger.de GmbH. Alongside its Hungarian counterpart ÁrPortál.hu, the German guenstiger.de, Preissuchmaschine.de, and preis.info also belong to the company group. As a certified Google Premium CSS Partner, ÁrGép.hu is also able to place products in the form of Product Listings Ads (PLA) on Google, reaching additional consumer groups in Hungary beyond traditional price comparison.

Challenge

plazapatika.hu has been working with ÁrGép.hu since 2021. Starting from 2024, the focus of the cooperation has been to increase traffic (number of clicks), revenue, and the number of purchases through ÁrGép's Google Shopping advertisements.

Approach

With the store-specific identifiers set up in the UNAS-based webshop, real-time monitoring of traffic, sales, and cost data became possible. This played a key role in building the campaign. Our team of marketing and analytics experts used a central platform to increase the visibility of the store’s offers. The API integration with Google Ads enabled quick campaign optimization and helped increase transactions and revenue.

Results

In the Google Shopping channel, we were able to achieve excellent results using an advanced bidding strategy. Compared to the first half of 2024, revenue increased by 157%, the number of transactions by 197%, and the number of clicks by 130% in the first half of 2025.