Case Studies - ANWR GROUP

The ANWR GROUP is one of the leading European retail cooperatives for shoe, sporting goods, and leather goods retailers, headquartered in Mainhausen. As a cooperatively organized corporate group, it provides comprehensive support to medium-sized retailers in strengthening their competitiveness. This is achieved through purchasing coordination, financial services (including via DZB BANK and AKTIVBANK), digital platforms, as well as strategic consulting and innovative digitalization solutions.

ANWR Media GmbH, a subsidiary of ANWR GROUP, acts as the central digitalization partner for shoe and sporting goods retailers. The company develops and operates digital solutions in the areas of e-commerce, multi-channel management, and software development. Among the platforms it operates are schuhe.de, sport2000.de, and absolute-teamsport.com. In addition, ANWR Media GmbH provides the technological connection between brick-and-mortar retailers and external marketplaces such as Amazon, Zalando, or Kaufland, thus enabling seamless, cross-channel marketing of the connected retailers’ product ranges.

guenstiger.de is one of the leading price comparison portals in Germany and, as an independent consumer platform, offers its users an overview of all the information they need for their purchasing decisions. Under the umbrella of guenstiger.de GmbH are, in addition to guenstiger.de, the comparison portals Preissuchmaschine.de, preis.info, Pricemachine.co.uk, as well as the Hungarian sites Argep.hu and ArPortal.hu. In addition to its broad publisher network, guenstiger.de, as a certified Premium CSS Partner of Google, has the opportunity to place all products as Product Listing Ads (PLA) on Google, in order to reach an even larger, shopping-oriented target group throughout Europe.

Challenge

The goal of collaborating with guenstiger.de as a comparison platform was to generate additional reach, drive qualified traffic to the portals of ANWR Media GmbH, and further strengthen the affiliate channel—while maintaining controlled costs and high efficiency.

Approach

The cooperation with guenstiger.de was highly efficient right from the start. Notably, the technical connection was established quickly and smoothly: The product data feed was successfully integrated with guenstiger.de’s systems within just two working days. Beyond that, the partnership also impresses with transparent, straightforward communication, which keeps operational effort to a minimum.

Results

Within a short period, guenstiger.de developed into a top publisher in the affiliate channel of ANWR Media GmbH. Presence on the comparison platform enabled a total increase in affiliate sales of approximately 5%. This increase was achieved at moderate costs, resulting in a very favorable cost-to-sales ratio. The traffic generated via guenstiger.de is characterized by high relevance and a pronounced purchase intent, fitting seamlessly into the existing performance and multi-channel strategy of ANWR Media GmbH.