Case Studies - Juskys

Since 2005, Juskys Gruppe GmbH has been a German online retailer with a focus on modern and affordable products for home, garden and leisure. With a wide range of products - from garden furniture and tool sheds to beds and fitness equipment - the company supplies end customers in Germany and Austria. Juskys impresses with a strong price-performance ratio, fast delivery times and customer-oriented service.

guenstiger.de is one of the leading price comparison portals in Germany, providing its users with an independent consumer platform that offers an overview of all the information they need for their purchasing decisions. Under the umbrella of guenstiger.de GmbH, the site includes additional comparison portals such as Preissuchmaschine.de, preis.info, as well as the Hungarian sites Argep.hu and ArPortal.hu. In addition to its extensive publisher network, guenstiger.de, as a certified Premium CSS Partner of Google, has the capability to display all products as Product Listing Ads (PLA) on Google, reaching a larger shopping-oriented audience across Europe.

Challenge

As a purely online provider, Juskys faces a highly competitive market environment with numerous competitors. As part of its CSE strategy, the company aims to differentiate itself from the competition through attractive prices and quality, increase brand awareness and sales and use the price search engine channel to strengthen its competitiveness in the online market and achieve sustainable growth.

Approach

Juskys pursues a data-driven performance strategy via guenstiger.de in order to grow profitably through price comparison. The partnership impresses with its reach, sound advice and clear performance focus - on the platform, in the publisher network and in our shopping campaigns. The simple technical connection of the product database, the transparency and, in particular, the integration of the in-house tracking solution for KPI-based targeting at category and product level as well as in our partner networks enable access to new target groups and customers with great potential for future scaling.

Results

Thanks to the intelligent use of tracking and automation tools, the regular evaluation of reports and the joint development of optimization measures, a consistently strong CUR (cost-turnover ratio) of 11% on average was achieved in 2025. Juskys' turnover increased by 227% from January to April 2025 compared to the same period in the previous year. In the same period, sales increased by 326%. ROAS improved by 109%. The CUR value increased by 52% in the same period.